Published
December 15, 2025
Category
SEO
client
Eagle Productions, NZ
Eagle Productions
SEO Portfolio – Eagle Productions, New Zealand
Project Overview
Client: Eagle Productions
Location: New Zealand
Service: Search Engine Optimization (SEO)
Industry: Audio Visual
Objective: Build long-term organic visibility, attract high-intent clients, and reduce reliance on paid advertising.
01. The Challenge
Eagle Productions operates in a competitive creative market where discovery is often driven by paid ads, referrals, and social media reach. Despite delivering high-quality production work, the brand faced limited visibility on search engines for service-based and intent-driven keywords.
Key challenges included:
Low organic rankings for production and creative service searches
Inconsistent website traffic from search engines
Over-dependence on paid promotions
No structured SEO content or keyword strategy
Unclear measurement of organic ROI
The goal was to establish Eagle Productions as a search-visible, authority-driven creative brand in New Zealand.
02. SEO Strategy & Approach
We implemented a long-term SEO strategy aligned with Eagle Productions’ creative identity and business goals.
Research & Planning
Market and competitor analysis within the New Zealand creative space
Identification of high-intent commercial keywords
Keyword mapping to services, portfolio pages, and brand content
SEO architecture designed for scalability
On-Page Optimisation
SEO-optimised titles, meta descriptions, and headings
Content restructuring for clarity, intent, and readability
Strategic internal linking to strengthen topical authority
Optimisation for user experience and engagement
Technical SEO Foundation
Website structure and crawlability improvements
Performance and mobile optimisation recommendations
Indexing and URL structure refinement
Alignment with Google best practices
Off-Page SEO & Brand Signals
Improved discoverability through content sharing and referrals
Strengthened brand mentions and trust signals
SEO alignment with social media presence
Authority-building beyond search engines
Tracking & Continuous Optimisation
Google Analytics and keyword tracking setup
Traffic, behaviour, and conversion analysis
Monthly refinement based on performance data
03. Implementation Workflow
SEO audit and gap analysis
Keyword and content alignment
On-page and technical optimisation
Off-page visibility improvements
Performance tracking and iteration
This phased approach ensured consistent growth without disrupting the brand experience.
SEO Case Study – Eagle Productions
Case Study Objective
To increase organic visibility and inbound enquiries for Eagle Productions by targeting service-intent keywords and improving overall search authority within New Zealand.
Initial State (Before SEO)
Limited keyword rankings
Low organic traffic contribution
Most enquiries driven by referrals or paid campaigns
No structured SEO content strategy
Inconsistent indexing and page performance
Actions Taken
1. Keyword Strategy
Targeted location-based and service-based keywords
Focused on high-intent search terms related to production services
Built keyword clusters around core offerings
2. Content & Page Optimisation
Optimised service pages for search intent
Improved portfolio page discoverability
Strengthened content relevance and clarity
Added SEO-friendly headings and internal links
3. Technical Enhancements
Improved site crawlability and indexing
Optimised mobile usability and performance signals
Ensured clean URLs and metadata consistency
4. Authority & Visibility
Increased brand mentions across relevant platforms
Enhanced referral traffic from organic channels
Aligned SEO with social media sharing strategy
5. Results Achieved
Noticeable improvement in keyword visibility
Increase in organic traffic from search engines
Higher-quality visitors with service intent
Improved brand recognition on SERPs
Reduced dependency on paid advertising
The SEO strategy created a sustainable inbound channel rather than short-term traffic spikes.
Key Takeaways
SEO works best when aligned with brand positioning
Creative agencies benefit strongly from intent-based SEO
Organic visibility builds trust before the first interaction
Long-term SEO delivers compounding ROI
Final Outcome
SEO transformed Eagle Productions’ website into a search-discoverable digital asset. By focusing on strategy, intent, and execution, the brand now attracts clients organically—at the moment they are actively searching for creative production services.
This SEO foundation continues to support growth, visibility, and authority across New Zealand’s competitive digital landscape.
